Content strategy
Unlock the full potential of your brand with a comprehensive content strategy tailored to your brand's needs. I offer expert guidance to help you navigate the ever-evolving digital landscape, ensuring your content not only engages your audience but also drives measurable results.
Here are some questions I can help you answer:
Overall content strategy
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How do you come up with a content strategy?
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How do you prioritise paid vs organic content?
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How do you repurpose your content?
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What goals and key metrics should you track for content?
Blog strategy
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How do you create a content calendar?
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How often should you publish content?
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How do you create content guidelines and templates?
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How do you distribute your content to maximise reach?
Social media strategy
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What social media channels should you focus on?
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How often should you post?
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What key metrics should you look at?
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How do you track the effectiveness of your social media?
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What formats and types of content work best on social?
Case study: Telco content strategy
Background: The company is a leading telecommunications company and multinational corporation that serves millions of households and businesses across APAC. They sought to establish a robust online presence through a dedicated content hub that could generate incremental sales for them.
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Goal: Create a strategic content hub to engage the audience and monetize content to boost online sales.
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Solution: I developed and implemented a full-fledged content strategy tailored to the company's goals. This involved creating writing guidelines and SEO checklists, setting up a blog infrastructure, creating SEO-optimised content, and integrating monetization strategies. Additionally, I established a tracking and reporting system to attribute sales directly from the created content, demonstrating the blog's effectiveness in driving revenue.
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Key results:
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900+ keywords ranking on the first page of Google
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Generated 7 digits of annualized revenue, directly attributable to the content hub.
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Optimised content conversion rate to 7.4%, which is between 2x-10x higher than other channels